Introduction:
What Is Link Roundup Link Building?
A link roundup is basically a blog post that features links to other people’s blog posts. Usually, you’ll find them on a weekly or monthly basis, and they are themed around a topic related to the blog that’s hosting it. You can find them in virtually any niche, too.
With Link Roundup Outreach, you reach out to websites that regularly publish articles or newsletters that share content like yours, asking them to feature your content in their next roundup post.
Here’s an example of what a link roundup looks like from Big Apple Media.
Big Apple Media posted their favorite blogs and tutorials in each of those categories for the week. As you can see from what I highlighted in the marketing section, Quick Sprout was one of those featured posts.
Since roundups typically contain high-quality content, you’ll likely see a spike in website traffic when your links get featured on one of these pages. That traffic is an added bonus to the SEO value of having backlinks on authority websites.
Here are the Steps
- Create high-quality content
- Find link roundups
- Pitch your content
Step 1: Create High-quality Content
The first step of building links with roundups is often overlooked.
Other SEO experts will just dive right into finding link roundups and sending your pitch. But without high-quality content, you’re just going to be wasting your efforts.
Remember, link roundups are curated lists of the best content in your niche. Sites that have roundups aren’t going to link out to just anyone. The content that gets posted in these roundups is a direct reflection of the website sharing the outbound link.
Think about it. The blogger, webmaster, or site owner is basically telling their audience, “these are the best industry-related pages that I’ve come across this week.”
So if a visitor clicks a link and it turns out to be uninformative or poor quality, they are going to be unhappy with the roundup that referred them. On the flip side, if they land on a page that was extremely helpful and well-written, they’ll keep coming back to read future link roundups. People who run link roundups know this, so they always prioritize quality.
Here’s something else to keep in mind. You’re not going to be pitching your homepage to a link roundup. You’ll be pitching things like blog posts, case studies, infographics, or something else that’s high quality and highly relevant.
Step 2: Find link roundups
How to find link roundup opportunities
The first place to start your search should be Google. Just make sure you’re using advanced search operators to narrow the results.
Not every link roundup will have the same name. Instead of trying to find a needle in a haystack, stick to searches that will yield the most results. Here are some examples to get you started:
“Keyword” + “link roundup”
“Keyword” + “weekly roundup”
“Keyword” + “weekly link”
“Keyword” + inurl:roundup
“Keyword” + intitle:roundup
“Keyword” + best posts of the week
“Keyword” + best blogs of the week
These types of searches can make it easier for finding link roundups that have unique or uncommon names.
When you’re doing this, you want to make sure that you’re finding link roundups that are active. Otherwise, you could be wasting your time pitching to sites that are no longer doing roundups.
So click on the “tools” button and narrow the results to “past month.” Here’s an example of what this looks like when I searched for link roundups related to sports.
Look at the dates of the top results. All of these are recent link roundups in the sports industry.
Each one of these websites can be added to the spreadsheet.
Step 3: Pitch your content
How to pitch link roundup opportunities
Once you have your list of websites that have active link roundups, it’s time for you to contact them and pitch your content.
Here’s an example:
Subject: For Your Next Roundup Post?
Hi [Insert Name],
I thought your recent post about [XXX] was spot on. (XXX Say something SHORT that is insightful about that post / OR how it helped you. XXX)
I noticed you also do roundups, and I thought my piece of content would be a great candidate for inclusion.
If interested, you can check it out here: [Insert your articles URL]
Your advice and feedback is greatly appreciated. I’d love to hear your thoughts.
If you decide to include it in your roundup, it would make my year.
If you’re open to this, I’d be glad to send it out to my email list and social followers!”
Regards,
– Name
This is short, sweet, direct, and to the point. You can pitch and describe your content in just a couple of lines.
Once they’re familiar with your brand and website, it increases your chances that they’ll keep posting you in their roundups moving forward.
Benefits of Link Roundup:
- You can build a relationship with the owner of a blog and partner in the industry.
- You get a link from a prominent blog with readers who are already willing to visit links.
Cost if any:
It is like our other link building techniques, so maybe you will receive both paid or free responses.
Conclusion
As you can see, building links with link roundups is not rocket science.
Link roundups are a great way to drive traffic to your website while simultaneously building backlinks from authority websites.
In order to be successful with this strategy, you need to make sure that you prioritize high-quality content.