What is SMM?:
SMM Stands for Social Media Marketing. SMM is the easiest way to reach an enormous audience. Currently half of the global population, 3.8 billion people, use social media. Moreover, this number is constantly growing.
Although E-marketing and various techniques of Digital marketing are still useful and dominant in academia, Social Media is still the best way to reach the audience in organic way. On other side, after the Pandemic, It is found that Social Media users were found much more active and also, many users started the use of Social Media to boost they Business by working online from home.
SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be seen in the first few results. Considering the fact that 90% of users searching the internet do not look any further than the first page of the search engine, and that 70% clicks on the first three results only, it is obvious that the position on the first page of the search engine is the only goal to strive for when optimizing a website.
The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers.
How Social Media can be used to improve the Brand Visibility and Organic Traffic.
Social Media Marketing functions on the principle of Social Media Optimization (SMO), i.e. the improvement of company image on social networks.
SMM, that is SMO, can be done in two ways:
- Active SMM promotion
- Passive SMM promotion
Active SMM PROMOTION
Active promotion means adding links (applications) which lead from the content on the website towards social networks (similarly to RSS and social media share buttons). Social networks which can be used as a means of SMM are the following:
- Google+
- YouTube
Each social network has its own Terms of Use, which i different for natural persons and legal entities, i.e. companies.
Passive SMM Promotion
Passive promotion means promoting activities on social networks by updating statuses, publishing images, tweets or articles on blogs.
How Social Media Can be Used to Enhance Brand Reputation?
Posting on social networks helps search engines “see” your business and ensures your company stays relevant and credible. Active social accounts boost your search engine rankings and help Google find your content. Every time your content is shared your search engine ranking increases, whether it’s you sharing or someone else.
Building your brand through social media is a great way to further understand your target market. It helps you discover where your customers are coming from and how you can connect with them. Keeping in touch with your customers through a social media platform Knowing what customers are saying about your product can help you improve on it in a number of different ways. Keeping in touch with customers and learning about the various ways in which your product influenced their lives will also help them to know you care.
Do Social Media Really Help to Boost Trust?
Social media is a platform for a community of people, and they are more likely to trust those who are helpful than those who are not. Being helpful means commenting and answering questions. It also means sharing helpful content from a wide array of sources, not just your own. Each time you post an article or a link that promotes one of your products, services, or articles, you’re being self-promotional. If everything you’re sharing on social is about you, then your trust with your followers will decline.
How Social Media Helps to Build Brand Authority?
The first step to building brand authority with social media is choosing the social networks that are right for your company, which will depend on your industry. Trying to be active on every social media outlet, unless you have a large social media team, will only dilute your offering and negatively affect your brand authority.
Engaging with your audience is an important factor when building brand authority. From like-minded peers to industry influencers, making the right connections is very important for your brand positioning – after all social media is for socializing.
Whatever your chosen channel, building a network is a great way to improve the authority of your brand. Spend some time each day networking with the right people as it will have a big impact on how you are viewed.
B2B:- LinkedIn, Twitter, Facebook, SlideShare.
B2C:- Instagram, Youtube, Snapchat, Facebook, Twitter.
Power of Hashtags in Social Media Marketing.
When it comes to marketing your products and services on social media, hashtags play a crucial role. A hashtag makes your social media post more discoverable across the social media channels. Incorporating trending and relevant hashtags in your social media posts helps you to expand your reach, increase your post engagement, and enhance your brand image. However, it’s imperative to use brand-relevant hashtags to reap great results. Just like you do keyword research in search engine optimization (SEO), it is important to do the same for hashtags as a part of effective social media marketing. It may seem that hashtags are scattered, and you may be required to pick the ones which are relevant for the context you are using them in. Well, hashtags may have positive as well as a negative impact on your post. So, choose them wisely, and stay away from the ones that are likely to create controversy.
You may have seen many posts packed with loads of hashtags on Instagram. It clearly looks spam!!!
Hashtags are used to categorize the type of post that you are sharing. You don’t need to stuff all the hashtags together in your single post, as that may ruin your post. Social media marketing is evolving rapidly, with new features rolling out every now and then. So, if you want to stay ahead of your competitors, keep your eyes on the latest social media marketing trends.
Tools can be used to Schedule the Post on Social Media
Buffer
Prices: Forever free plan, $15, $99, $199, and $399 per month (with a 14-day free trial)
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google +
Hootsuite
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial).
Agora Pulse
Prices: $49, $99, $199, and $299 per month (with a 14-day free trial)
MavSocial
Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)
Conclusion
We can ask our clients to share their Social Media Platform Links, so that we can share the SEO links on the Social Media platforms. At the end, it will help client to gain the organic traffic as “GOOGLE” also list the Social Media Pages on the top searches on relevant keywords, While social shares may or may not affect a web page’s position in search listings, your social profiles definitely influence the content of your search results.